In the nineties, COVA exported its tradition abroad into new cultures as far a field as Asia.

In 1993, COVA inaugurated its first Pasticceria-Confetteria boutique in Hong Kong, followed by the first Caffé-Ristorante in 1994, soon becoming an institution. The prestigious image and high standards maintained at all costs because it carries the name COVA, resembling the excellence of Italian delicacies and service.

COVA already brought in eight outlets to Hong Kong, all situated at the very prime shopping malls in the city.