UMOJA uses high-quality, organic and (preferably) local fair trade products and ingredients that have been produced with respect for people, animals and the environment, and that promote a better environment and a better world.

Fair trade means treating people, animals and the environment respectfully and responsibly. UMOJA would like producers to get an honest price for their products UMOJA and MVO. UMOJA is trying to establish a balance between the social needs of the guests (people), care and responsibility for the world we live in (planet), and the returns needed to ensure UMOJA's continuity (profit).

UMOJA is not a charity but a way of stimulating sustainable and responsible entrepreneurship. As soon as company results allow, a percentage of the profits will be donated to CBF-approved charities.